NFT Marketing: How to Promote your NFT Collection
It seems everyone is buying or selling NFTs these days. Pizza Hut got into the business by selling an $8000 NFT. Jack Dorsey made history by selling his first-ever tweet as an NFT. The price–$3.8 million.
Everyone, from NBA players, models, celebrities, businesses, and politicians is in the NFT game. Here’s why:
- NFTs are rare pieces of art (non-fungible)
- NFTs are worth a lot of money
- NFTs can be stored securely
- NFTs accrue value over time
You’re probably interested in minting or buying and selling non-fungible tokens. So, how do you market your collection for the highest price possible:
NFT marketing involves promoting and presenting non-fungible tokens in a way that can attract the highest bids for their owners. It’s a practice that involves creating maximum exposure for a non-fungible token.
In many ways, NFT marketing is similar to general online marketing. It involves creating quality content, partnering with influencers, and using SEO to attract attention to your NFT collection.
Popular NFT Marketing Platforms
First-time NFT owners don’t need to use advanced marketing techniques to sell their pieces of art. They can sell them at these NFT friendly platforms:
- NFT Marketplaces
You can sell NFTs on marketplaces like OpenSea, AtomicMarket, and Portion even if you have zero marketing knowledge. These sites only ask for a free account. Then you can list your NFT through an auction, fixed price, or declining price.
- Social Media
Social media loves NFTs. Twitter’s CEO, Jack Dorsey, is an excellent example. That said, consider leveraging all major social networks to maximize the visibility of your NFT collection—Facebook, Instagram, Snapchat, Linked In, Telegram, Twitter, and blockchain-based Steemit.
- Reddit and Discord
Forum websites Reddit and Discord are popular hangout places for people that love crypto. Due to that, they’re great places to market your NFTs or to engage with people that love crypto in general.
NFT Marketing for Businesses
Now that you have a basic understanding of how you can sell a small number of NFTs hassle-free, let’s take a look at how an NFT business can use marketing to reach a global audience.
- Create a website
If your goal is to sell loads of NFTs, there’s no better to sell them than at your own website. Creating a website is cheap. However, consider working with web designers to create a good-looking site.
2. Invest in SEO
Unless you’re Mike “Beeple” Winkelmann, most people won’t know about your NFT website until you market it. SEO is a great way to market your NFT because it helps you generate loads of free traffic.
3. Utilize Multiple Marketing Strategies
There are many ways to market NFTs. Consider investing in all of them: Email marketing, influencer marketing, affiliate marketing, social media marketing, and video marketing.
But if that sounds like a lot of work, listen to our suggestion…
Work with us
We are an online Marketing Agency that loves crypto, NFTs, and defi projects. We’ve helped hundreds of people launch and market their NFT collections with great success. Simply talk to us to learn more.