Everyone who visits your website looks for valuable, engaging content before they subscribe to your newsletter or complete a purchase. Your content needs to be well-researched, properly prepared, and naturally delivered for it to impress your audience as intended.
If you can succeed in preparing and delivering quality content, then you can build a reputation as the go-to website in your niche. And in doing so, you can increase brand awareness, traffic, and potential sales.
5 Types of Content
Content marketing comes in all forms and shapes. Below are some of them:
- Blogging
Nearly every online business in 2021 has a blog. It’s an intentional practice meant to help businesses attract web traffic to their websites. You see, the average person doesn’t just wake up and make a buying decision.
Shoppers begin their buying process by learning more about the products they want to buy. They read reviews and consult with experts in the field. A blog acts as an authoritative platform for engaging with prospects before they become your customers.
- Video Content Marketing
About 69% of online shoppers would rather learn about products and services through videos than blogs. That’s alright. You can attract this audience by creating video content and publishing it on your blog, social media, and YouTube pages.
- Podcasts
Research shows 49% of young people between 12 and 32 years in the US listen to a podcast every month. On average, these Internet users spend six hours listening to their favorite podcasts every week.
Considering podcasts attract thousands of listeners, they’re great marketing tools for your content.
- Infographics
Infographics are some of the best tools for marketing complex topics. Let’s you want to showcase a roadmap for your crypto project. You can prepare an infographic showing your company’s plans for the next two years.
The beauty of infographics is that they can convey a lot of information on one page. All you need is the right combination of words and images.
- Social Media Marketing
Social media giants Facebook, Instagram, Twitter, Snapchat, and LinkedIn have over 3.6 billion users. That’s nearly half of the world. It also means that’s a large audience to target. The best part: social networks have powerful algorithms that can help market your content to the right audience.
How to Ace Content Marketing
Content marketing is the backbone of many online businesses. So, how can you make it work for your business?
- Set Targets and goals
- Determine your most important performance metrics
- Choose content platforms and content types
- Set a Budget
- Create and Market your content
- Analyze and Build on the results
Get Content Marketing Help from the Pros
Like most pillars of a business, content marketing takes time to ace. It requires the help of professionals, proper tools, and resources. In other words, it can consume a lot of time—time you could use to focus on your company’s core business.
Contact us for all your content marketing needs, whether it’s creating a plan, generating, or distributing your content.
